As head of the R.O.K. Booking & Management agency, Rok is responsible for various bands from Slovenia (Širom, Etceteral, Bakalina Velika) and the region (Lenhart Tapes, Damir Imamović) as well as from other parts of the world (Monsieur Doumani, Dal:um). Besides being a member of the administrative board at the Slovenian Music Information Centre (SIGIC), he is involved in the production of numerous event series and festivals. In the past, he was a member of the programme committee and acting director at the Druga godba institute.