In its second consecutive year, the New Faces initiative continues to shine a spotlight on 10 emerging talents in the regional music scene. Led by esteemed regional festivals and conferences – MENT Ljubljana (Slovenia), Kontakt (Serbia), SHIP (Croatia), and PIN Music Conference (North Macedonia) – this initiative highlights ten dynamic and motivated music professionals. Hailing from the former Yugoslav countries and all under the age of 30, these individuals have significantly influenced both the local and broader music landscape.

Initiatives like New Faces 2024 play a pivotal role in providing youth with invaluable networking and educational opportunities within the regional music space. As articulated by the initiative partners, "The music scene comprises not only the performers on stage but also numerous behind-the-scenes contributors, including event promoters, journalists, publishers, managers, and various hidden participants in the music business."