With 25 years of music industry experience, Nikki founded Global Publicity in 2007, specialising in worldwide PR and communications for music, festivals and events. Nikki is an active and respected member of the music industry community being on the Executive Board for the Association of Electronic Music and working with the Night Time Industries Association. In addition, Nikki regularly contributes to music industry conferences around the globe as well as supporting women and gender minorities in the music industry, being part of the shesaid.so community and running the Brighton chapter as well as sitting on the advisory board for Moving The Needle and NOWIE.