Maša has been active in the world of media and music for more than a decade. Her career has been split between event organisation, public relations, journalism and music management. She was the driving force behind the gathering space Ziferblat Ljubljana, for six years she was the head coordinator of Špil liga at Kino Šiška (a yearly high school band competition), and she was also a presenter and editor at MTV Adria. For the past seven years, she has been the public relations manager for Exit Festival in Slovenia. Maša is also the manager of the Slovenian acts Magnifico and freekind.