As an artist relations manager for Believe Music, Alek works with talent across the Western Balkans. Though only in his mid-30s, he has been involved in the music industry for more than 15 years. Before joining Believe, he worked in marketing and PR, event planning, as a journalist, radio host and festival booker, and was involved in local activism as a proud member of his LGBTQI+ community. On the daily, he helps artists and labels across the region to stay independent and successful.